After-sales Excellence
Driving Improvement, Customer Satisfaction, and Growth

Practical strategies to boost growth and customer loyalty

📖 Overview

After-sales Excellence is the new book by Nigel Woodall, founder of Aftermarket Advisory Consulting. Published by Business Expert Press (New York), it launches worldwide on October 10, 2025. Available to order through Amazon, the BEP bookstore, and all major retailers.

The book addresses the often-overlooked but vital after-sales (aftermarket) sector that generates billions in value. It's a world of spare parts, maintenance, repairs, and customer support that keeps products working long after they are sold.

💡 Why Read After-sales Excellence?

Drawing on more than 45 years of international leadership and consultancy experience, the author pinpoints the recurring issues that undermine after-sales performance - and shows how to solve them. Through real-world mini case studies and proven strategies, this book offers a clear, practical guide for entrepreneurs, business leaders, professionals, and students. While rooted in the aftermarket, its insights extend across industries - especially when we rethink what ‘customers’ and ‘service’ really mean. Customers’ aren’t just buyers - they’re investors, suppliers, employees, and owners. And ‘service’ isn’t just what happens on the front line - it’s shaped by leadership, systems, culture, and internal alignment.

🌟 About the Author

Nigel Woodall is a seasoned after-sales professional with over 45 years of hands-on experience across SMEs and global groups including, airlines, OEMs, and independent MRO and distribution organisations. He has held senior leadership roles in complex, high-performance environments, and now runs Aftermarket Advisory Consulting, helping organisations unlock growth, strengthen customer relationships, and improve performance.

“When I set out to write After-sales Excellence, I knew what I did - and didn’t - want to create. Not another dry textbook, but a book that captured the recurring patterns I’d seen in my career - the issues that quietly undermine performance. My aim was to deliver something practical, conversational, and case-based - a book that engages the reader and leaves them with something genuinely useful. One proofreader summed it up best: ‘Reading felt like sitting down for a one-to-one conversation with a consultant over coffee’."

🛒 Buy the Book

After-sales Excellence: Driving Improvement, Customer Satisfaction, and Growth is now available worldwide to order from:

• Amazon

• All major book retailers

ISBN: 9781637428887

EISBN: 9781637428894

📅 Release date: October 10, 2025

👉

The book includes instructor materials for academic use. To request the accompanying resources, please contact the following:

🤝 Take It Further

Reading the book is the first step. To turn its strategies into tailored action for your business, connect with Aftermarket Advisory Consulting.

👉 Discover our consultancy services

🚀 What You'll Gain

Transform your service strategy

• Turn after-sales into a growth engine, not just a support function

• Build stronger customer loyalty, even in competitive markets

• Apply real-world strategies immediately - no academic jargon or complexity

• Access the insights of a consultant, for a fraction of the cost

Practical, proven solutions

Built for action and impact

• Lay the foundations for long-term success in any industry

• Designed for real world use - whether leading a business or teaching the next generation

Contact the Author

Reviews

See what readers are saying about this book!

"A pragmatic and insightful, end-to-end view of the after-sales service and support marketplace. After-Sales Excellence delivers a concise and practical roadmap to both overcome and proactively avoid the common challenges that prevent success.”

Toby Chisnall, Ridgeline Consulting

UK

“The after-sales space is constantly evolving, and this book offered new/updated insights on the business and also had me stepping back to re-evaluate what I’m doing at my current global operation.”

Kevin Yaremchuk, Fortune 500 after-sales leader

USA

★★★★★

★★★★★

★★★★★

“Finally, a complete guide for the vital subject of after-sales support! Services revenue drives the business models of many companies, and after-sales care is a crucial determinant of customer satisfaction.”

Kevin Michaels, MD, AeroDynamic Advisory

USA