Business Consultancy FAQs

1. What services does Aftermarket Advisory Consulting provide?

We are a business management consultancy supporting SMEs to improve performance across their customer-facing operations.

Our work typically spans three areas:

• Structural support (performance reviews, processes, systems, and strategy)

• People support (training, coaching, and mentoring)

• Ongoing advisory support (practical, flexible input as challenges arise)

While much of our experience comes from aftermarket and after-sales environments, the principles we apply are relevant to any business with customer-facing functions such as sales, service, technical support, or commercial operations.

2. Who can benefit from this type of consulting?

Any SME with a meaningful customer interface can benefit from our approach.

We commonly work with manufacturers, distributors, MROs, and service providers, but our support is relevant to any business that relies on products, services, and ongoing customer relationships to generate value.

If customer experience, operational efficiency, or sustainable profitability matter to your business, we can help. business with a customer interface can benefit. We work with manufacturers, distributors, MROs, and service providers in the SME category.

3. Isn’t aftermarket a very specific or niche market sector?

It is often treated as one, but in practice the similarities across B2B sectors are far greater than many leaders realise.

At a fundamental level, businesses employ people, operate processes, and sell products and services to customers. The challenges that undermine performance - unclear strategy, weak processes, capability gaps, siloed teams, and inconsistent execution - are remarkably consistent across industries.

Our experience in aftermarket and after-sales environments has simply provided an unusually clear lens on these issues, allowing us to apply proven principles across a wide range of customer-focused business contexts.

4. Why should we consider you - what is your USP?

Our USP is breadth and depth of lived experience. With nearly 50 years of business experience, and senior leadership roles across suppliers, customers, and competitors, we bring a unique, 360-degree perspective.

We don’t offer theory alone - we’ve walked in your shoes and understand what really works in practice.

5. What’s the difference between after-sales and aftermarket services?

In most practical business environments, the terms are used interchangeably.

Both describe the activities that support customers beyond the point of sale, including service, maintenance, parts, technical support, and relationship management.

More importantly, these activities reflect broader business disciplines such as process design, capability development, leadership, and customer value creation. That is why the experience gained in aftermarket environments translates effectively across many other B2B sectors.

6. How do you measure success in a project?

Success isn’t defined by us - it’s defined by you. At the start of every engagement, we agree on clear outcomes together, whether that’s improved customer satisfaction, stronger sales performance, or streamlined processes.

We then measure progress against those outcomes and adjust along the way. The goal is that you see tangible improvements, not just a final report.

We’ve walked in your shoes - and we know what works.
Practical support. Real-world insight. No fluff.

Clarity. Capability. Confidence.
That’s what we help you build. One step at a time.

7. What size of businesses do you work with?

We deliberately keep our support flexible and scalable. Some projects involve working directly with owners of small businesses; others mean engaging with multiple teams across larger organisations.

Because every business faces aftermarket challenges, we adjust our approach to fit the resources and ambitions of each client.

8. Is there a minimum length of project?

No. We believe in support that fits your needs. That could mean a one-off workshop, delivery of a training course, a short review, or a longer-term partnership.

We don’t lock clients into unnecessary commitments - the project scope is shaped entirely around what will deliver the most value for you.

9. What happens when we contact you?

The process starts with a conversation. We’ll listen carefully to your challenges, goals, and context. From there, we’ll propose practical options and next steps.

There’s no obligation - our aim is to understand your needs first before suggesting how we can help.

10. How quickly will you respond to an enquiry?

We pride ourselves on being responsive and approachable. In most cases, we’ll get back to you within 24-36 hours - often much sooner.

11. How quickly could you be available if we wanted to start a project?

Sometimes, we can start quite quickly. For smaller projects or exploratory workshops, this may be almost immediate. For larger engagements, we’ll work with you to set realistic timelines - typically within a few weeks - to ensure the right focus and resources are in place.

Our priority is always to begin delivering value to your business as soon as possible, without compromising quality.

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