Frequently Asked Questions

1. What services does Aftermarket Advisory Consulting provide?

We specialise in aftermarket (aka after-sales) consulting. Our services cover structural support (performance reviews, processes, systems and strategy), people support (training and mentoring), and general support (informal and flexible help).

These services are focused on all the customer interface elements of a business i.e. sales and marketing, customer service, technical and field support and warranty administration.

Whether you need a deep review of your business model, coaching for your team, or simply an external perspective, we provide practical, tailored solutions.

2. Who can benefit from aftermarket consulting?

Any business with an aftermarket function can benefit. We work with manufacturers, distributors, MROs, and service providers in the SME category.

If your business relies on customers returning for parts, service, or ongoing support, we can help you improve efficiency, customer satisfaction, and profitability.

3. Why should we consider you — what is your USP?

Our USP is breadth and depth of lived experience. With nearly 50 years of experience in aftermarket, and senior leadership roles across suppliers, customers, and competitors, we bring a unique, 360-degree perspective.

We don’t offer theory alone - we’ve walked in your shoes and understand what really works in practice.

4. How do you measure success in a project?

Success isn’t defined by us - it’s defined by you. At the start of every engagement, we agree on clear outcomes together, whether that’s improved customer satisfaction, stronger sales performance, or streamlined processes.

We then measure progress against those outcomes and adjust along the way. The goal is that you see tangible improvements, not just a final report.

5. What size of businesses do you work with?

We deliberately keep our support flexible and scalable. Some projects involve working directly with owners of small businesses; others mean engaging with multiple teams across larger organisations.

Because every business faces aftermarket challenges, we adjust our approach to fit the resources and ambitions of each client.

6. Is there a minimum length of project?

No. We believe in support that fits your needs. That could mean a one-off workshop, a short review, or a longer-term partnership.

We don’t lock clients into unnecessary commitments - the project scope is shaped entirely around what will deliver the most value for you.

7. What happens when we contact you?

The process starts with a conversation. We’ll listen carefully to your challenges, goals, and context. From there, we’ll propose practical options and next steps.

There’s no obligation - our aim is to understand your needs first before suggesting how we can help.

8. How quickly will you respond to an enquiry?

We pride ourselves on being responsive and approachable. In most cases, we’ll get back to you within 24-36 hours - often much sooner.

9. How quickly could you be available if we wanted to start a project?

Sometimes, we can get started quite quickly. For smaller projects or exploratory workshops, this may be almost immediate. For larger engagements, we’ll work with you to set realistic timelines - typically within a few weeks - to ensure the right focus and resources are in place.

Our priority is always to begin delivering value to your business as soon as possible, without compromising quality.

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